Question
How do these psychological variables and social/cultural influences impact the marketing strategy used to reach these people? Which itemspsychological variables or social influenceshave the most
How do these psychological variables and social/cultural influences impact the marketing strategy used to reach these people? Which itemspsychological variables or social influenceshave the most influence over consumer behavior and thus are more important for the marketing strategy planner?
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Introduction to Hospitality
Authors: John R. Walker
6th edition
013281465X, 978-0132814652
