Cross-Cultural Business Issues (1200 words)

According to Livermore (2010) around 90 percent of leading executives from 68 countries named cross-cultural leadership as the top management challenge for the next century. Analyse why so many executives feel this to be true and how culture affects the way people communicate in business referring to research by Hofstede and Trompenaars and discussing three of the following areas:

Negotiations

Leadership

Recruitment