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Cullumber Willis is the advertising manager for Bargain Shoe Store. She is currently working on a major promotional campaign. Her ideas include the installation of

Cullumber Willis is the advertising manager for Bargain Shoe Store. She is currently working on a major promotional campaign. Her ideas include the installation of a new lighting system and increased display space that will add $24,360 in fixed costs to the $226,800 currently spent. In addition, Cullumber is proposing that a 5% price decrease ($40 to $38) will produce a 25% increase in sales volume (16,800 to 21,000). Variable costs will remain at $25 per pair of shoes. Management is impressed with Cullumber's ideas but concerned about the effects that these changes will have on the break-even point and the margin of safety. (b) Compute the margin of safety ratio for current operations and after Cullumber's changes are introduced. (Round answers to 0 decimal places, e.g. 15%.) Current margin of safety ratio New margin of safety ratio de % do % Prepare a CVP income statement for current operations and after Cullumber's changes are introduced. BARGAIN SHOE STORE CVP Income Statement Current New +A +A $ Would you make the changes suggested? EA tA $

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