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Cultural Differences Assignment Instructions For this Assignment you should generate an MS word document (12 point font, double spaced) that engages the objectives outlined
Cultural Differences Assignment Instructions For this Assignment you should generate an MS word document (12 point font, double spaced) that engages the objectives outlined below. The overall length of this assignment should be 2 - 4 pages (not including the references page). Be sure to include at least two APA style in-text citations from this week's readings into your assignment and be sure they are listed in an APA style references section at the end of your document. Construct an introductory section that defines cultural customization and briefly explains why this process is significant to Business Strategy. Also, be sure to clarify how cultural customization is different from translation and what is meant by culture and perception". This section should be 1-3 paragraphs with a 250-word maximum. Generate a section that uses color as an example of a cultural variable that should impact Internet Marketing strategy by affecting web site design and promotional content. This section should be 1-2 paragraphs with a 200-word maximum. Construct a concluding paragraph that analyzes the importance of cultural customization to a specific marketing context and target audience. Be sure to address how cultural customization tactics should vary based on whether you are targeting a local, regional, or national consumer base. Construct a paragraph no less than five sentences and no more than seven sentences (200 words maximum) to engage this objective.
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