Cultural Diversity & Global Engagement

Step 1: Choose a country whose culture you'd like to learn more about. Do an internet search to find one article or one site that focuses on the cultural differences in doing business with this culture, or the cross-cultural challenges one could encounter while doing business with this culture.

After reading the article:

1. Write a paragraph describing two aspects of the culture illustrated in the article.
2. Write a paragraph about why these aspects matter when conducting business with members of this culture.

• Identify one or more potential communication pitfalls if one doesn't understand the nuances of this culture.
• Link your response to what you read in Chapter 2 or viewed in the video on Hofstede's Cultural Dimensions.