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Curled Metal lnc.Engineered Products Division case. Metal Inc. CMI has decided to follow a differentiation strategy while introducing their cushion pads. To conrm test results
Curled Metal lnc.Engineered Products Division case. Metal Inc. CMI has decided to follow a differentiation strategy while introducing their cushion pads. To conrm test results from Kendrick and Corey Construction, Curled Metal tested their pads on 10 additional projects. These projects required 300 60foot piles driven 55 feet into the ground. The comparative performance data is shown below. Conventional Pads CMI Pads Feet driven per hour while pile driver was at work (does not 150 180 consider downtime) Number of pads per set 20 6 Number of sets required 35 2 Number of set changes 35 2 Time required for change per set 20 minutes 5 minutes Contractor cost per set $100 Not charged The rest of the data in the case remains unchanged. Please advise CMI about important aspects related to the business strategy, pricing, capital investment strategy, production, and distribution. Show your work and logic with an appropriate level of detail. To keep things uniform, only focus on the 11.5-inch cushion pads. If you make any assumptions, make them explicit
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