Current Situation A. Brief introduction (no more than one page ) about what the company does . B. Current Performance How did the corporation perform during each of the past 3 years ? 1. Have sales been growing ? By how much ? a. Is it clear what is driving changes in sales ? 2. Is the company earning above average returns in terms of accounting performance ? a. What was their ROA , ROE , net prot margin ? b. How does this compare to peers or the industry ? C. Strategic Posture What are the corporation's current mission , objectives , strategies , and policies '3 1.Are they clearly stated , or are they merely implied from performance ? 2. Mission : What business (es) is the corporation in? Why ? a. Are the company's actions consistent with their stated mission 1' 3. Objectives :What are the corporate , business ,and inctional objectives ? Are they consistent with each other , and with the internal and external environments , do they support the mission '? 4. Strategies :What strategy or mix of strategies is the corporation following ? 0 Start at the corporate level .' Growth , stability or retrenchment 2' o Explain the supporting strategies . For instance ,if the directional strategy is growth , how are they growing (new products ,new markets ,acquisitions , are they growing within industry or are they diversifying , etc .) '? o Are the strategies consistent with each other , with the mission and objectives , and with the internal and external environments '2 5. Policies :What are the corporation's policies '2 Are they consistent with each other , with the mission , objectives , and strategies , and with the internal and external environments '3 o Tie each policy to a strategy and for objective