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Curvy Confections is considering building a new plant in Europe. It predicts sales at the new plant to be 38,000 units at $10.00/unit. Below is

Curvy Confections is considering building a new plant in Europe. It predicts sales at the new plant to be 38,000 units at $10.00/unit. Below is a listing of estimated expenses.

Category Total Annual Expenses % of Annual Expense that are Fixed
Materials $20,000 20%
Labor $20,000 20%
Overhead $40,000 50%
Marketing/Admin $10,000 50%

A European firm was contracted to sell the product and will receive a commission of 15% of the sales price. No U.S. home office expenses will be allocated to the new facility. The contribution margin ratio for Curvy Confections is

30.00%.

33.33%.

70.00%.

85.00%.

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