Custom Bike Company has created a weighted scoring matrix to evaluate potential projects. Below are five projects under consideration.

criteria	Strong sponsor	Supports business strategy	Urgency	10% of sales from new products	Competition	Fill the market gap
Weight	2	2	2	2	3	1
1. Project	4	8	0	7	6	0
Project 2	4	9	6	8	8	1
Project 3	3	10	5	7	1	2
Project 4	5	10	2	7	0	2
Project 5	10	9	5	7	1	10

1. Using the scoring matrix above, how many points would you give each project?

2. Which project would you choose first?

3. If the weight of “Strong Sponsor” increases from 2 to 5, how many points would you give each project?

4. Now which project would you choose first?

5. Why is it important for weights to reflect critical strategic factors?