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Customer Lifetime Value (25 points) Peter, a micro-entrepreneur, operates an online store that sells personal care items. He provides you with the customer data (in

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Customer Lifetime Value (25 points) Peter, a micro-entrepreneur, operates an online store that sells personal care items. He provides you with the customer data (in the Excel document "CLV.xlex") and asks you whether it is profitable for him to get the following new customer: Name: Daisy(7 Annual Income: $98,000(7 Annual Spending on Electronics: $2,200( Number of purchases per year: 14 Customer lasts for 2 years? Margin per purchase in Year 1: $294( Survival rate in Year 1: 100% He tells you that his discount rate is 10% and the cost of acquiring this customer (he., Daisy) is $600.~ 1. Does Peter value $1 in the expected profit for Year 1 the same as $1 in the expected profit for Year 2? (Hint: This is a Yes/No question.) (3 points)+ 2. Calculate the expected profit in Year 1 for Daisy. (5 points)

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