For the product launch of Haxson's Smart AirFan, you've been recruited to develop a marketing plan. Completing the task requires information from the Kickstarter site.

1) Compile a list of the firm's 3 key strengths and 3 weekness.These should be directed towards the company, not the industry or rivals.

2) Identify three industry opportunities and 3risks. Here, remember to concentrate on the industry, not the firm.

3) Smart AirFan, Haxson's main rivals. These rivals must be direct competitors offering a comparable product and price range

4)finally, Select a strategic growth plan for the company based on Q1 and Q2 responses and Ansoff's Matrix Indicate why the strategic option was chosen and how it would apply?