Customer Relationship Management (CRM)

Question - building a strong relationship and trust with consumers are important factors to building loyalty. What does apple company do to build customer relationships, strengthen customer engagement and trust and keep customers loyal ? (Particular to iPhone category)

make sure these elements are included in answer - Does apple use CRM technology to assist with building a relationship? How do they use technology? What CRM tools do they use? What is the role of salespeople in selling iphone to the end consumer? How are customer issues with iPhone resolved? What kind of messaging does the company use to build trust and loyalty with customers?

( answer should be in two paragraphs)