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Customers have many options for mailing documents, such as USPS, UPS, FedEx and DHL. FedEX is more expensive but positions itself as being reliable and
Customers have many options for mailing documents, such as USPS, UPS, FedEx and DHL. FedEX is more expensive but positions itself as being reliable and a good choice for sending important documents. According to Porter's typology, FedEx is competing on Niche Differentiation Customization Low-cost
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Creating Value With Big Data Analytics Making Smarter Marketing Decisions
Authors: Peter Verhoef
1st Edition
1138837970, 9781138837973
