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Customers particlpate in marny service processes and transactions Goods are generally produced and consurned shmultancedsy Patents generally do not proted services Both goods and services

Customers particlpate in marny service processes and transactions
Goods are generally produced and consurned shmultancedsy
Patents generally do not proted services
Both goods and services can be standardized or customiced to imelvibual wants and needs
Demand for zoods is easier to forecast than demand for services
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