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customers who were part of the last campaign conducted by one of the major Bank-credit card division. The CMO would like to test below hypothesis

customers who were part of the last campaign conducted by one of the major Bank-credit card division. The CMO would like to test below hypothesis based

on the data.

1. Card usage has been improved significantly from last year usage which is 50. (Hint: Comparing card f post campaign of 1 month with last year hypothesized value 50)

2. The last campaign was successful in terms usage of credit card. (Hint: Comparing means

for card usage of pre & post usage of campaign) 3. Is there any difference between males & females in terms of credit card usage? (Hint:

Comparing means of card usage for males & females)

4. Is there any difference between segments of customers in terms of credit card usage? (Hint: Comparing means of card usage of different segment customers) 5. Is there any relation between region & Segment? (Hint: Finding the relationship

between categorical variables

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