Cybercrime as well as other data breaches may be employed to obtain private data about individuals and their behaviour, which could subsequently be employed for fraudulent activity, blackmail, as well as other immoral and/or illegal distortions of individuals' will. One instance as to how confidentiality infringements have been commonly always seemed to persuade innocent people to damage the preferences of third party companies involves the use of threats and intimidation to coerce compromised employees into disclosing private information about customers, business proprietary information, or participating in other areas of company or governmental spying and misbehaviour. The uncontrollable growth of a massive data market that gives most people little to no control over proactively curating, removing, updating, or managing the memory of personal data magnifies the risks of confidentiality harm brought on by irresponsible or subpar security standards.