d. $94.94 Old Goods Company buys handheld mixers from the manufacturer for $17.98. The company marks up a $25.17 in the store by 40% of the selling price. What is the selling price for the mixers? b. c. $31.29 $29.97 d. $44.95 alloway Department Store buys men's carpenter jeans for $19.75 a pair and sells them for $37.88. What is the markup rate based on cost? a. 45.9% c. 91.8% b. 52.1% d. 183.6% 9. Nancy Martinez manages all the magazines and paperback books at a local grocery store. She prices many paperbacks to sell at $7.99. The cost to the store is $5.29. What is the markup rate on a paperback book, based on its cost? a. 51.0% c. 127.0% b. 66.2% d. 151.1%