D Question 6 What will customers who like buttery syrup choose? Here are the willingness-to-pay numbers for a consumer who likes buttery syrup. Willingness to Pay Price Average Cost Brand (in cents per ounce) (cents per ounce) (cents per ounce) Hungry Jack 30 24 14 Aunt Jemima 20 21 17 Log Cabin 30 53 30 Mrs. Buttersworth 40 33 14 O Hungry Jack Aunt Jemima Log Cabin Mrs. Buttersworth D Question 7 What will customers who like maple-y and dislike runny choose? Here are the willingness-to-pay numbers for a consumer who likes maple, full-bodied syrup. Willingness to Pay Price Average Cost Brand (in cents per ounce) (cents per ounce) (cents per ounce) Hungry Jack 60 24 Aunt Jomima 20 Log Cabin 80 30 Mrs. Buttersworth 20 14 O Hungry Jack Aunt Jemima O Log Cabin Mrs. Buttersworth