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DaimlerChrysler : A Failed Global Merger Case Study 1) In broad terms, what were each of Chrysler's and Daimler's motives for entering the merger? Evaluate

DaimlerChrysler : A Failed Global Merger Case Study

1) In broad terms, what were each of Chrysler's and Daimler's motives for entering the merger? Evaluate the extent to which each firm accomplished these motives.

2) Explain how the DaimlerChrysler merger enhanced economies of scale and scope in the respective firms.How successful was the venture in attaining such economies?

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