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Daniela wishes to strengthen her firm s marketing department by partnering with a large marketing firm that can complement her existing value chain. However, she

Daniela wishes to strengthen her firm

s marketing department by partnering with a large marketing firm that can complement her existing value chain. However, she fears potential legal repercussions, including potential lawsuits filed by U

.

.

federal agencies such as the Federal Trade Commission. Which of the following strategic options should Daniela pursue?

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