Question
Danish products were boycotted in many Islamic countries in protest over an offensive cartoon that was printed in a Danish newspaper. Mc Donald's Big Mac
Danish products were boycotted in many Islamic countries in protest over an offensive cartoon that was printed in a Danish newspaper. Mc Donald's Big Mac was a failure in India. Given these pieces of evidence, explain, with examples, the influence of religion on international marketing.
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
