DANONE, 15 YEARS OF STRATEGY Danone is a French food-products company. In 2017, Danone has generated 24.7 billion net sales and was employing 100000 people. From 1996 to 2015, Danone's Chairman and CEO was Franck Riboud. Under Franck Riboud's leadership, Danone refocused on a limited set of businesses and developed a global presence. In 2015, Emmanuel Faber was appointed CEO while Franck Riboud remained Chairman of the board. The following interviews are excerpts of Danone's annual reports. After having formed a team of 3.4 students, select one of the following documents and try to answer the following questions. Questions - What is Danone's missionstatement? - What are the consequences of Danone's mission statement on the company's strategic choices? - Identify Danone's strategic business units. - What are the keystrategic choices made by Danone? Use appendix 1 to develop a rigorous analys is of Danone's strategy. - Share your insights with other students. How does Danone's strategy has evolved over-time? Build a timeline to represent the evolutions of Danone's strategy. Appendix 2 provides a template for building such a timeline