Dashen brewery is one of the most successful companies in the beer industry of Ethiopia. It is well known for its strong capital, production capacity and manpower. Available information about the beer industry in Ethiopia indicates that the industry is characterized by untapped markets, rapidly becoming global in scope and channels of distribution are high both in number and quality.

The top management of Dashen brewery is currently looking for an intensive strategy with the aim of improving their company competitive position in the beer industry. What intensive strategy do you recommend for the top management of Dashen brewery? Why? Explain why you are not recommended intensive strategies that you are not recommended?