Dash's auto insurance policy requires that he file a written notice of a claim with the insurance company within ten days of any damage in an auto accident or the insurance company may refuse to pay the damage claim. Dash has several accidents and always simply orally reports the damage to the insurance agent, and the insurance company pays the claim; however, on this occasion, after his failure to file a written notice of the claim, the company refuses to pay the claim. They cite the express language of the insurance policy. Is the insurance company correct? Discuss.