Data collected on consumer demographics, sales and consumer service histories, and marketing preferences and consumer feedback can be easily accumulated through a system and used to better understand consumers and provide personalized offerings to best serve their needs.

Select one:

a$.$ customer relationship management $($CRM$)$

b$.$ critical path project management $($CPPM$)$

c$.$ corporate social responsibility $($CSR$)$

d$.$ rational unified process $($RUP$)$