Data concerning Lemelin Corporation's single product appear below: Selling price Variable expenses Contribution margin Per Unit $230 115 Percent of Sales 100% 50% 50% The company is currently selling 7,000 units per month. Fixed expenses are $581,000 per month. The marketing manager would like to cut the selling price by $18 and increase the advertising budget by $37,000 per month. The marketing manager predicts that these two changes would increase monthly sales by 1,600 units. What should be the overall effect on the company's monthly net operating income of this change? Multiple Choice o increase of $118,200 0 increase of $302,200 0 decrease of $118,200 0 decrease of $7,800