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Data for Hermann Corporation are shown below: Sales price $90 100 Less: Variable expenses 63 70 Contribution margin $27 30 Fixed expenses are $40,000 per
Data for Hermann Corporation are shown below: Sales price $90 100 Less: Variable expenses 63 70 Contribution margin $27 30 Fixed expenses are $40,000 per month, and the company is selling 2,000 units per month. Required: 1. The marketing manager argues that a $4,000 increase in the monthly advertising budget would increase monthly sales by $9,000. Should the advertising budget be increased? 2. Refer to the original data. Management is considering using higher-quality components that would increase the variable cost by $2.00 per unit. The marketing manager believes the higher- quality product would increase sales by 10% per month. Should the higher-quality components be used
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