Data to Information, Knowledge, and Wisdom Companies collect immense amounts of data and managers must find ways to convert the raw data into something that can be useful when making marketing-strategy decisions. There exists the ability to transform data to information, knowledge, and wisdom. The goal of this exercise is to demonstrate your understanding of the differences between data, information, knowledge, and wisdom. From the list of categories, choose the one that best matches the description on the right. nces Total Foods Supermarket collects the amount spent and specific items that each of its customers purchases via barcodes scanned at its checkout lines. Information Knowledge The manager of the Total Foods Supermarket produce department conducted an analysis that showed that younger, more affluent females were buying less produce from his store than from the competition. Data A focus group helped Total Foods Supermarket learn that the limited selection it offered in the produce department had led to declining sales Wisdom The produce buyer at Total Foods Supermarket used her experience to successfully anticipate which exotic fruits and vegetables would be most popular with its customers