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David Meets Goliath Negotiating with Wal-Mart Consider a situation where you are negotiating with Wal-Mart for your family farms milk. Confronted with various hardball price

David Meets Goliath Negotiating with Wal-Mart

Consider a situation where you are negotiating with Wal-Mart for your family farms milk. Confronted with various hardball price challenges, what type of negotiation situation would you use: distributive or integrative and why?

What are your key negotiating principles?

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