Question
David Willis is considering opening a new copy shop near a large university. If he does, he'll rent six machines for $1,200 a month each.
David Willis is considering opening a new copy shop near a large university. If he does, he'll rent six machines for $1,200 a month each. Rent, utilities, and salaries will total $2,000 per month. David's cost of paper and ink is $0.01 per copy, and he plans to charge $0.05 per copy. a) What is his break-even point? (230,000 copies per month)
b) Suppose David thinks he can get by with only four machines. How much will his break-even point be? (170,000 copies per month)
c) Suppose that David rents four machines and sells 200,000 copies in a month. What is his NOI for that month? (NOI=$1,200)
d) David is considering placing an ad for $200 in the student newspaper with a coupon of 0, $04 per copy for orders of 50 copies or more. She estimates that if she runs the ad, she will sell 250,000 copies and that approximately 50% of her customers will use the coupon. If you place the ad, what will your breakeven point and NOI be? (200,000 issues per month and NOI=$1,750)
Step by Step Solution
3.50 Rating (157 Votes )
There are 3 Steps involved in it
Step: 1
a The breakeven point is the point at which total revenue equals total cost Let x be the number of c...Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started