Day	Market 1	Market 2	Market 3	Market 4	Market 5
1	231	350	135	420	221
2	256	520	350	255	321
3	566	322	212	551	380
4	316	322	212	551	380
5	431	632	521	755	638
6	831	1032	952	1275	963
7	1383	910	1195	1002	1463
8	231	350	135	420	221
9	256	520	350	255	321
10	566	322	212	551	380
11	316	322	212	551	380
12	431	632	521	755	638
13	931	1032	952	1275	963
14	1334	1019	1391	1132	1637
15	131	250	235	320	221
16	256	520	350	255	321
17	566	322	212	551	380
18	316	322	212	551	380
19	431	632	521	755	638
20	983	1098	699	1171	896
21	1233	1091	1115	902	1263
22	231	350	135	420	221
23	256	520	350	255	321
24	566	326	212	551	380
25	316	422	212	551	380
26	431	532	521	755	638
27	831	932	915	1071	1163
28	1383	910	1195	1002	1463
29	256	520	350	255	321
30	566	322	212	551	380
1	221	420	231	350	231
2	321	255	256	520	256
3	380	551	566	322	566
4	380	551	316	322	316
5	638	755	431	632	431
6	963	1275	831	1032	831
7	1463	1002	1383	910	1383
8	221	420	231	350	231
9	321	255	256	520	256
10	380	551	566	322	566
11	380	551	316	322	316
12	638	755	431	632	431
13	963	1275	931	1032	931
14	1637	1132	1334	1019	1334
15	221	320	131	250	131
16	321	255	256	520	256
17	380	551	566	322	566
18	380	551	316	322	316
19	638	755	431	632	431
20	896	1171	983	1098	983
21	1263	902	1233	1091	1233
22	221	420	231	350	231
23	321	255	256	520	256
24	380	551	566	326	566
25	380	551	316	422	316
26	638	755	431	532	431
27	1163	1071	831	932	831
28	1463	1002	1383	910	1383
29	321	255	256	520	256
30	380	330	566	322	566
31	400	380	435	340	462
1	231	221	231	350	231
2	256	321	256	520	256
3	566	380	566	322	566
4	316	380	316	322	316
5	431	638	431	632	431
6	831	963	831	1032	831
7	1383	1463	1383	910	1383
8	231	221	231	350	231
9	256	321	256	520	256
10	566	380	566	322	566
11	316	380	316	322	316
12	431	638	431	632	431
13	931	963	931	1032	931
14	1334	1637	1334	1019	1334
15	131	221	131	250	131
16	256	321	256	520	256
17	566	380	566	322	566
18	316	380	316	322	316
19	431	638	431	632	431
20	983	896	983	1098	983
21	1233	1263	1233	1091	1233
22	231	221	231	350	231
23	256	321	256	520	256
24	566	380	566	326	566
25	316	380	316	422	316
26	431	638	431	532	431
27	831	1163	831	932	831
28	1383	1463	1383	910	1383
29	256	321	256	520	256
30	566	380	566	322	566

Dogme Marketing is an advertising firm which claims to follow the principles of the Dogme 95 manifesto. They were asked to develop an advertising campaign for the UN Child Protection Agency which is to be aired worldwide starting September 2020. The campaign is intended bring attention to the growing incidence of children smuggling and child slavery around the world, and mobilize individuals into actions that might combat this social problem. The agency is hoping that people will pay more attention when they see unknown children appearing in their communities and call in these sightings so that the appropriate authorities can investigate.

The ad was designed around short videos/films of children in different and unusual situations who like they are afraid, unhappy or out of place. The ads have a toll free number and quite simple text messages at the bottom of the screen, such as: Have you seen Johnny? Have you seen Suzie? The basic idea is that viewers would see the short ad, remember a sighting and call the toll free number to report the details to authorities who will take action. The names of the children are changed depending on language and culture of the target market.

After producing and pilot testing the advertisement in a test marketDogme Marketingwants to assess its effectiveness in different markets. The basic idea for testing the effectiveness is to run the ad in a single time slot (dinner hour) every day for 3-month in different markets to assess viewer responses (as measured by completed calls to the call centres). The experiment was conducted during April, May and June 2020 (see EXCEL file for empirical observations).

The manager for the UN Child Protection advertising project is interested in two important issues which could her improve response rate of viewers and minimize the very high cost of running the worldwide campaign.

Questions:

1. Are the viewer responses significantly different across the five markets?
2. Are the viewer responses significantly different on the weekends than weekdays?
   1. Weekends are Friday, Saturday and Sundays

What to upload:

1. A 1-page report (see format below)
2. Your EXCEL files with the technical details of the analysis

\fMAY 2020 JUN MON TLE WED THU B.AT 1 11 13 15 16 17 20 26June 2020 WITH UT 5 H 10 15 12 13 14 19 20 31 22 23 24 25 26 27 20 30