DCS designed and manufactured a high$-$end barbeque that included a number of unique features. DCS had good distribution, used effective promotion with its market, and within four years had a respectable market share. Yet financial losses every year have caused DCS to drop this line. What might this market segment, relative to the resources devoted to it$,$ have lacked?

Question $13$Answer

a$.$

identifiability and measurability

b$.$

accessibility

c$.$

substantiality

d$.$

reliability