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De acuerdo con el caso de la empresa Mac Donald, estudiado en el mdulo 4. En los aos 80 esta empresa, utilizando una estrategia de

De acuerdo con el caso de la empresa Mac Donald, estudiado en el mdulo 4. En los aos 80 esta empresa, utilizando una estrategia de producto, incorpor los desayunos. Qu caracterstica del modelo de distribucin fsica aprovech para implementarlo

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