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Deal Kennedy is one of the figures in the cultural approach who argues that a business will be successful if it has a strong
Deal Kennedy is one of the figures in the cultural approach who argues that a business will be successful if it has a strong culture. How is the relationship between one of the components of Strong Culture, namely heroes, with the condition of the organization in the midst of issues facing the impact of the Covid 19 pandemic? Give an example that you face and experience in the company you work for.
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
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