Dear tutors,

Could you give any examples or guidance to answer this question?

Question is

You are hired as the Chief Marketing Officer of A University. Your task is to promote A University. Or, more precisely, develop effective marketing communications for A University.Please design communications that target prospective international students. Answer the three following questions: 1) what to say (message strategy), 2) how to say it (creative strategy), and 3) who should say it (message source)