Decision Justification: Comparing the expected values (EV) for both options: Delivery Service: $930 Curb Pickup: $730 The Delivery Service has a higher expected value, meaning it is projected to bring in more additional revenue compared to the curb pickup option, despite the potential to lose money in some scenarios. Therefore, from a purely financial standpoint, and based on these calculations, the delivery service would be the more justified decision to implement.