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Decision making: Channel conflict is inevitable given the complexities of today's markets. What are some of the underlying causes of channel conflict? Discuss some of
- Decision making: Channel conflict is inevitable given the complexities of today's markets. What are some of the underlying causes of channel conflict? Discuss some of the means available to the channel manager for detecting and managing channel conflict.
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
