Decision Point: Choosing a Different Strategy

In the next meeting with the CEO you begin discussing the plan for revitalizing Decathlonwear's sales. She does not support your recommendation.

"Given the fact that we have consumer behavior insights that show that consumers are not willing to sacrifice functionality for a sustainable product choice, I think we need to re$-$ev$$luate your recommendation."

You now need to develop an alternative strategy. Which should you choose?

Select an option from the choices below and click Submit.

Athleisure: Promote the current product line to target consumers looking for athleticwear to wear as everyday wear.

Social media campaign: Invest in a social media campaign to strengthen the relationship with Decathlonwear's customers.