Decision Point: Motivating Consumers By Using Their Emotional Responses

The brand manager asks to speak with you. He says, $"$We are in the process of developing the advertising campaign that will accompany the rollout of the new tablet product line. I think we can use self$-$determination theory to further motivate them to choose our product. I would like you to come up with some ideas on how we can use self$-$determination in our promotional activities for the new tablet."

Which of the following would be the best idea for using self$-$determination to motivate them to choose the company's tablet?

Select an option from the choices below and click Submit.

Use a sad story in the product's advertising.

Use imagery in the product's advertising of people connecting with each other while using the company's tablet.

Use a humorous story in the product's advertising.