Question
Decisions on how best to present a message to consumers is called a) a creative strategy b) a creative decision c) a creative execution d)
Decisions on how best to present a message to consumers is called
a) a creative strategy
b) a creative decision
c) a creative execution
d) a creative objective
e) a marketing strategy
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
