QUESTIONS 1. What are the main advantages and disadvantages associated with an 'everyday low prices' approach? 2. Why have customers not reacted overly positively to the department store's 'everyday low pricesr approach? Should the rm continue with this approach? Why? 3. What does the CED mean by "the chain improperly communicated the change to shoppers"? In what ways could they have communicated the change? What impact would the reduction in advertising budget had in this regard? 4. Will using \"best clearance" instead of \"best prices" make a signicant difference in your view? What other pricing tactics could they implement