Define

1.Integrated Brand

1. Brand Identity
2. Promotion
3. Advertising
4. Brand Loyalty
5. Brand Positioning
6. Advertising Plan
7. Global Marketing
8. Brand Strategy
9. Brand Architecture
10. CorporateIdentity

• Define promotion and integrated marketing communication (IMC).
• Discuss a basic model of communication..
• Describe the different ways of classifying audiences for promotion and IMC.
• Explain the key role of IMC as a business process.