Question
Suppose that a business conducts operations in both horizontal and vertical markets. When adding products or services to either market, leadership may consider diversification. What
Suppose that a business conducts operations in both horizontal and vertical markets. When adding products or services to either market, leadership may consider diversification. What are the strategic alternatives to diversification? Under what circumstances might these alternatives yield better results than diversification?
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Management A Practical Introduction
Authors: Angelo Kinicki, Brian Williams
4th Edition
0073381489, 978-0073381480
