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Define and explain the core marketing issues of:1.The marketing concept, sales concept, product concept 2.The marketing mix, involving the traditional 4 P's, as well as
Define and explain the core marketing issues of:1.The marketing concept, sales concept, product concept 2.The marketing mix, involving the traditional "4 P's", as well as the 5th"P" (what is the 5th"P"). 3.The macro environmental situation (things beyond the marketer's control)4.Consumer-centric marketing ;The marketing concept. 5.Consumer behavior motivation related to Maslow and others. How does Maslow's needs structure explain both consumer and business-to-business (b2b) marketing strategies. [Assume you are the marketing manager for the NY Yankees: how can you apply all of Maslow needs to your marketing strategy targeting both b2b andconsumer markets.]
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