Define any start up business idea that you will pursue as an entrepreneur. Provide an overview of the product/service/project that you will undertake including the following.

• A basic explanation of the business idea/corporate innovation
• Legal Structure of the business
• What customer pain points are you relieving/what gap are you filling/what niche are you targeting?
• Why is this idea novel or different from other existing products/companies/services?
• Define the initial target market/ideal customer
• Explain initial thoughts on sales and delivery
• Company name, logo, tagline (if appropriate), brief vision statement, and structure of start-up

Feel free to use illustration(s), tables, bullets, or whatever you need to explain the business idea.