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Define innovation and assess the important characteristics of the different types of innovations. (9 marks) Mr Goh wants to start his own business in cloth
- Define innovation and assess the important characteristics of the different types of innovations.
(9 marks)
- Mr Goh wants to start his own business in cloth industry. How should he formulate the general industrial strategies to pursue the competitive advantage across his chosen market scope?
(9 marks)
- Managers in established corporations use analytical methods that make innovation investments extremely difficult to justify. Identify this method and show why it is a sabotage to the assessment of innovations.
(7 marks)
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Marketing Real People, Real Choices
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah
4th Canadian Edition
132913178, 978-0134365954, 013436595X, 978-0132913171
