Question
Needed urgently. Generate a marketing cases study from the following case of marketing. Lane Bryant, the leading retailer for women sized 14 - 28, launched
Needed urgently.
Generate a marketing cases study from the following case of marketing. Lane Bryant, the leading retailer for women sized 14 - 28, launched a campaign designed to celebrate all women and redefine the traditional notion of sexy with a simple message - ALL women are sexy.
The goal was to amplify the campaign and drive traffic and engagement.
The result?OutBrainused media amplification to take the campaign viral, resulting in over 48,500,000 impressions in just two weeks!
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