1. Define "products"
2. How are goods different from products?
3. Describe the differences between "Tangibles" versus "Intangibles"
4. Describe "Search", "Experience" and "Credence"
5. In figure 6.2 Core and value-added offerings by an automobile dealership are offered. Pick a company that you are familiar with and explain their core and value-added services.
6. What is a Brand?
7. What is one of your favorite Brands? Why?

Mini-Case Positioning Volta Financial(Ch 6)

1. What do you think about the survey? What measures do you believe would be good indicators of an advisor's performance?
2. How could the brand be positioned to be more tangible and experiential (and even more search) so that con- sumers could be more confident in Volta's quality and Volta would have more obvious bragging rights about its brand?
3. What elements of financial investment assistance would you classify as "core" and what would you list under "value added"? How could Volta distinguish itself from other financial advisor firms by modifying their core or value-added services?

Reference: Iacobucci, Dawn (2018).Marketing Management, 5th Ed. Cengage Learning.

Chapter 6 - 7