• Define"Sales Promotion."

Watch this YouTube video from Adobe Marketing Cloud -->https://www.youtube.com/watch?v=bdKV8s9Is6M

• If the link above doesn't work, look for the attached video.
• First, explain what you think this commercial is trying to say.
• explainhow sales promotions can be a solutionto the theproblems with advertisingas you see from the YouTube video above.

Watch this YouTube video from Coke -->https://www.youtube.com/watch?v=6pF55yy0H3g

• Do you consider what Coke did in this video a sales promotion? Why or why not?
• list all of the "Consumer Promotions."
• Based on your own experiences, describe the most effective consumer promotion method. Explain in detail why it is so effective.
• Based on the most effective method you describe above, explain why this will or will not work with Apple.