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Define the customer lifecycle and identify the stages of this cycle. What is an NPS score? Do we know which variables will have the highest
- Define the customer lifecycle and identify the stages of this cycle.
- What is an NPS score?
- Do we know which variables will have the highest impact on an NPS score? In the example Crayfourd gave, it was mobile phone coverage and network service quality. What variables will have the highest impact on your companies NPS score?
- What is a KPI? Why are they a valuable thing for a business to identify?
- List 3 examples of common social media business goals (ex. Increasing social media reach) and outline 3 KPI's for each example that could be tracked.
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
